About Yostmark



Yostmark is the oldest ski shop in Teton Valley founded in 1993 by Clair Yost. Clair grew up in Teton Valley and cut tracks in the valley for most of his life. His passion for the backcountry led him to open the shop on Ski Hill Road in Driggs where he soon began selling his own line of telemark skis, the legendary Yostmark Mountain and Classic Noodles. The Noodles are one of the first fat, soft, powder skis on the market. 

A 1999-2000 review of the Classic Noodle from Telemark Tips reads:

Yostmark Classic Noodle

Lengths: 177, 187, 192, 197 Dimensions: 99/76/87

The Classic Noodle is a wood core, torsion box ski with a reinforced binding plate and a sintered base. Yostmark is a very small ski company who's skis are built for them by Elan in Slovenia. At one time this would have been considered a fat ski, now it barely hits the mid-fat category. It gets back up top, though, with a smooth soft flex ( can you say "faceshot" ?).
This is a wonderful powder specific ski. It is made for savoring the sweet stuff as opposed to ripping it, a great ski for the powder connoisseur rather than the hog. This is not to say that this ski can't rip, it can, it is just such a fine powder tool you will want to sip the pow like fine wine and enjoy each turn for all it is worth. The rebound from the soft flex will have you moving through the deep like a porpoise in the ocean. It also does well in crud
The Classic Noodle reminds me of my old Miller Super Softs (it is a descendant of that fabled ski) it skis more like Yostmark's old Mountain Noodle which was built from the Miller Soft mold. The Classic though, benefits from the advances in modern ski construction: it is soft but still relatively torsionally firm (as compared to the previous incarnations).
At the Outdoor Retailer Show a couple of years ago, several of us tried this ski in the powder at Solitude and the vote was unanimous: 4 smiles up!
Conclusion: This ski is built for powder and it does that very, very well, if you are looking for a specialty ski for the sweet stuff you won't be disappointed.

Like the innovation of the Noodle, Yostmark continues to be known for it's expert knowledge on gear in order to give our customers their full happiness levels in the excellent snow conditions of the Tetons. In 2005, Clair sold the shop to two long-time employees, Rich and Lars. Rich was partners with Clair long before purchasing the store as a co-owner of Yostmark Backcountry Tours, the ticket to the sidecountry of Grand Targhee Resort and the backcountry of the Tetons. 

In 2007, Yostmark moved down Ski Hill Road to a bigger and brighter space and a little bit closer to Grand Targhee. With our crew and passion for the mountains, we pride ourselves on bringing new gear to market so your backcountry experience is even better! See our blog for the latest.

 

 

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