Yostmark Staff
Lars Onsrud
Owner
Lars is an outdoor enthusiast. With over 50 years (ouch) of recreating outdoors , Lars continues to be passionate about playing and competing at his favorite activities: Nordic skiing, swimming, trail running and cycling. Working in the Outdoor industry for the past 25 years has given Lars the opportunity to see trends and recognize real progress in equipment , clothing and fashion. Lars is the main buyer for Yostmark as well as our in house Nordic expert and backpacking connoisseur. This season marks the first year of Nordic instruction for Yostmark backcountry Tours , Lars brings years of teaching experience for all ability levels for both Classic and skate skiing.
Lars can be reached at freeheel@silverstar.com
Rich Rinaldi
Owner
Rich has been a professional mountain guide since 1992. He has led ski and mountaineering ascents in Alaska, California and Canada. Rich has over 20 years of teaching skiing in Wyoming, Idaho, Montana and New England. He holds a Professional Ski Instructor Association (PSIA) Level III Nordic Instructor certification. As the Nordic Director at Grand Targhee he was instrumental in bringing national telemark instructors and clinics to the resort. He holds a Level III avalanche instruction, the highest certification available. In 2005, Rich became a co-owner in Yostmark Mountain Equipment where he has been on the cutting edge of ski technology, bringing that knowledge to his clients and students.
Rich can be reached at rinaldi.rich@gmail.com
Mike Keating
Manager
A New Hampshire native, from early childhood Mike has spent his spare time outdoors enjoying the wonders of the natural world. At age nine he bought his first pair of XC skis with money earned on his paper route and his first climbing rope at age 13. After earning a degree in Forestry, the lure of the Rockies was too great and Mike found himself in the Tetons, where he has lived for the past 23 years. Having climbed and skied throughout the United States, Canada, Alaska and Pakistan, Mike has logged first ascents and descents in the White Mountains of New Hampshire, the Adirondacks and Teton and Wind River ranges of Wyoming.
Bringing the knowledge and passion of over 25 years of outdoor retail experience to Yostmark Mike says, “Whether it’s helping someone choose a tent for that trip to New Zealand or suggesting a local day hike, the job never gets old. It’s a pleasure to help enhance people’s enjoyment of the outdoors or to hear of their adventures. The biggest reward is when a customer returns from an outing glowing with enthusiasm and thanks you for your advice”.
Jakob Holmes
Head Ski Technician
Jake is a self described Adventure Capitalist. Originally from Cobleskill, NY he has been spending his last 4 winters in the Tetons at Yostmark being a professional ski tech and getting as many days on skis as possible. During the summer he lives, works and plays in the Adirondacks. His interests include, white water kayaking, canoeing, camping, biking, horseshoes, long walks along the beach, telemark skiing, x-country skiing, winter camping and alligator wrestling.
Viv Riseley
Sales Manager
Viv grew up in the foothills of The Peak District, Britain’s first national park (which explains her dodgy accent & choice of words), where she loved to hike, bike, trail run & horse ride. She gained an Honours Degree in Business & Marketing and had a successful corporate career in the computer world for a number of years. After taking a sabbatical to travel, Viv discovered surfing, became a beach bum & never looked back. Leaving the beach was not easy but when she re-located to Driggs in 2005 Yostmark convinced her to trade her boards for skis. As a winter novice Viv was thankful for Yostmark’s amazing support & enthusiasm. She now holds the Yostmark family entirely responsible for her new addiction to snow sports, outdoor gear & her empty wallet!
