Yostmark Staff

Rich Rinaldi

Rich has been a professional mountain guide since 1992. He has led ski and mountaineering ascents in Alaska, California and Canada. Rich has over 20 years of teaching skiing in Wyoming, Idaho, Montana and New England. He holds a Professional Ski Instructor Association (PSIA) Level III Nordic Instructor certification. As the Nordic Director at Grand Targhee he was instrumental in bringing national telemark instructors and clinics to the resort. He holds a Level III avalanche instruction, the highest certification available. In 2005, Rich became a co-owner in Yostmark Mountain Equipment where he has been on the cutting edge of ski technology, bringing that knowledge to his clients and students.

Rich can be reached at rich@yostmark.com

Jakob Holmes

Jakob is a self described Adventure Capitalist. Originally from Cobleskill,NY he has been spending his last 6 winters in the Tetons at Yostmark being a professional ski bum. Recently he has made the switch from part time to fulltime Tetonite and is now a manager at Yostmark. He is also the hard goods buyer and head ski tech. What Jake loves most is helping people find the right gear for their own adventures. His interests include whitewater kayaking, canoeing, camping, road and mountain biking, horseshoes, long walks along the beach, telemarking, x-country skiing and winter camping. Next on his list is becoming a professional with the PDGA.

Jakob can be reached at jakob@yostmark.com

Viv Riseley

Viv grew up in the foothills of The Peak District, Britain's first national park (which explains her dodgy accent & choice of words), where she loved to hike, bike, trail run & horse ride. She gained an Honours Degree in Business & Marketing and had a successful corporate career in the computer world for a number of years. After taking a sabbatical to travel, Viv discovered surfing, became a beach bum & never looked back. Leaving the beach was not easy but when she re-located to Driggs in 2005 Yostmark convinced her to trade her boards for skis. As a winter novice Viv was thankful for Yostmark's amazing support & enthusiasm. She now holds the Yostmark family entirely responsible for her new addiction to snow sports, outdoor gear & her empty wallet!

Viv can be reached at viv@yostmark.com

Emily Erickson

Emily grew up in Lander, WY backpacking, hiking and cross country skiing in the Wind River Range. Her family would make frequent trips to Grand Targhee where Emily learned her downhill turns. After graduating from Montana State in Bozeman with a degree in literature and global studies she returned to Teton Valley for winter fun and stayed....an all too familiar story in Teton Valley. Emily is the do-it-all at Yostmark. She's the main clothing buyer, floor manager and is never without a smile. When she's not at the shop, you can catch her on a paddleboard in Grand Teton National Park, rafting the Snake or canoeing the Teton River in the summer. In the winter, like the rest of the Yost crew, she's on skis or a snowboard at Grand Targhee or in the Teton backcountry.

Emily can be reached at emily@yostmark.com